Go Beyond Industrial Farming
Naturally and sustainable farming cost more but soil, rivers, customers, farmers will win in the long term.
Going Beyond Sourcing
This means do more than purchase at the lowest price like middlemen. We pay more than a fair prices and also creating learning, growing relationships with farmers.
Going Beyond the Known
We are warriors for farmers – we go where there is a problem or where there are no roads, experimenting, training, learning. Creating opportunities where they are needed the most means going into the unknown. All this pioneering costs more.
Going Beyond to Innovate
Creating solar dryers, experiment with higher value crops, reviving traditions all costs more.