I have seen huge amounts of bhut jolokia thrown away or sold at a ridiculously low rate in the local market. The main reason being that there were too much of produce available in the market and the buyers were little, Badshai, Zizira team member.This has to stop! Farmers need marketing outlets and Zizira is working hard by discovering and exploring viable marketing solutions so that at the end of the day no farmer has to throw away their produce. Will Zizira’s work in that village/region help farmers generate better returns and at the same time be economically viable for Zizira? Let’s give you a tour of Jaintia Hills district of Meghalaya and the high curcumin Lakadong turmeric. Team Zizira were exploring the possibility of finding farmers willing to work with Zizira and in the process grow our family of farmers. The challenges of being a traditional turmeric farmer are numerous and we understand the need for immediate market solution to the farmers of Jaintia Hills. The turmeric farmers of Jaintia Hills are under constant pressure with regards to turmeric price. The main issue being that the turmeric market is controlled by a handful of middlemen and local traders. Zizira can help eliminate the dependence of such farmers on these middlemen and in return provide them with a fair share for their hard work. Could what we do impact the local community in a positive way? Through one of our field visits we observed that the next generation farmers are moving away from farming. Reason being the uncertainty around the future of being associated with agriculture.
As said by one of the farmers, My family doesn’t seem to be interested in agriculture! My family members prefer to work as daily wage workers rather than tend to the farm.It is important for the next generation of farmers to see the benefits of and to take up agriculture as a livelihood and pass on the learning. With Meghalaya being an agrarian state, it is only these future food providers of the region that need to understand and harness the benefits of farming. Zizira can come up with a solution to their outlook and we may hold the key to support and educate the future agricultural entrepreneurs. From the above checklist, If the answer to the first two is yes, then we go ahead. If the third one is a yes too, then it is an additional bonus. We believe in a culture where the farmers do not worry about their produce getting sold or any sudden change in the market price. We wish to join hands with the food providers of the nation and use our expertise of a ten-year-old organization and provide the best long term promise so as to have a win-win situation all round. Subscribe to our monthly newsletter to stay up-to-date on our new stories and initiatives and healthy products.
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