People and Process

Meet Kong Elvira from Mawsynram. Working with Zizira has given her a chance to sell her honey to a bigger market and increase her business. Read her story.

Do you ever wonder how the food you eat reached you? What hard work goes behind it? Who helps you maintain a continuous supply of food?

Yes, it's the farmers and their hard work.

We often complain about the high price of the crops or vegetables we buy. But hardly do we think about the farmers, their lives, and the conditions they live in.

With over 70% of India’s population engaged in agriculture, bringing cereals, vegetables, fruits and other farm products to our table, the farmer community is, no doubt, our lifeline.

Presently, the country is witnessing many skilled, as well as the educated population, widely accepting agriculture as an employment option. They have realized the potential in agriculture, which is why a few Top B school graduates are giving up their dream jobs to become farmers.

Meghalaya, a state in the Northeast of India, with its pristine lands and hilly terrain, is home to a number of naturally grown herbs and spices. Zizira, based in Shillong the capital of Meghalaya, sources select, high-value, produce directly from the farmers and reaches them to households in other states of India through our eStore.

Read our story – how our conscious business is making a difference to the community of farmers. As part of our work, we stay in touch with organizations working with farmers. The Rural Resource and Training Centre (RRTC) is one such.